In an increasingly technological world, digital advertising is an essential part of modern business strategy. Each organization develops its own marketing plan around content, emails, pay-per-click ads, affiliates and social media. Combining these different aspects of online marketing helps your business achieve various objectives, such as increased traffic, engagement and profit. If you're interested in improving your digital advertising skills, check out the courses listed below.
Master TikTok Marketing
Have an hour to spare? TikTok Marketing: Essentials Training Course teaches you the fundamentals of creating and growing a successful TikTok account. You'll receive expert instruction from Amir Rimer, a business and marketing professional (and elementary school teacher with decades of experience). This course is suitable for all experience levels, especially beginners.
Over a total of 28 fun and easy lessons, you'll learn:
How TikTok works
Why it can benefit your business/brand
Common pitfalls to look out for (like shadowbanning) and how to avoid them
How to create engaging content that racks up views
Get to Know Google Ads Marketing
Learn the basics of advertising on the web's most popular search engine with the Google Ads Marketing Bootcamp Bundle. You'll be taught by Faisal Ahmed Siddiqui, an experienced digital marketer and entrepreneur who's worked with multinational brands and companies. This bundle comprises a total of 43 lessons condensed into 5 hours of informative, beginner-friendly content.
When you purchase this bundle, you'll gain lifetime access to three courses:
Google Ads Intro, Profit Calculator & Ads Dashboard Overview: Learn the fundamentals of Google Ads, its key benefits, how to set up a profitable sales funnel and how to navigate the user dashboard.
Google Ads Marketing Objective, Campaign Structure, Audience & Bidding Strategy: Learn how to structure your ad campaigns, track progress with Google Analytics, create a custom audience and use Google Ad Extensions.
Google Ads Search, Display & Discovery Ads: Learn how to increase key metrics (leads, sales, website traffic), craft compelling campaigns and implement best practices for display and discovery ads.
Become a Social Media Marketing Savant
Enhance your social media marketing skills with a comprehensive Social Media Marketing Bundle. This five-course package features content developed by One Education, a team of industry professionals offering skill-building learning materials to help users reach their career goals. You'll have access to five modules with 224 lectures and 60 hours of content spanning Search Engine Optimization (SEO), Google Ads training and social media marketing.
By completing this course, you'll learn:
How social media marketing impacts your business
How to develop an effective social media marketing plan
The ins and outs of SEO and how to take advantage of it
The best ways to use Twitter, Pinterest, Facebook, Instagram and LinkedIn for online marketing
How to get the most out of Google Ads
Learn at Your Own Pace
Digital advertising can be challenging, but with the right education and experience, you can transform your business. Each of the recommended courses is easy to digest yet packed with helpful information that improves your understanding of doing business online. Even better, a single license provides lifetime access to course content on both desktop and mobile devices. Whether you decide to start learning now or later, digital advertising courses are a smart investment.